Google search data shows UK wedding venue enquiries is on the up
While I was fiddling around with Google Adwords data today, I came across a useful Google tool that allows brands to monitor search volumes and trends. A useful exercise for any brand into consumer insight. Search is as Google puts it probably the world’s largest consumer panel. So I thought I have a quick look into wedding search volumes in the UK, particularly wedding venues and the data is good news for those in the wedding venue business with searches in January 2014 higher than any time since January 2005. It reflects, I am sure, growing consumer confidence, but also that despite many contrary reports getting married is still popular.
I’d agree. For us we have received more enquiries this January for Godwick Great Barn than we did last year. I can’t talk about before that, because we weren’t really operating.
A couple of interesting things to note from the data. “Cheap wedding venues” is the string that has seen the biggest growth as a search term, up by 500%. Welcome to me at least is the rise in “barn weddings” with searches growing by 200%. Also on the up are searches for “small wedding venues”. I’m happy about that too as we are hopefully soon going to have a ceremony license at Godwick Hall, so we can cater for that smaller, more intimate wedding party. You have to look at the full report and click on “rising” to see the increase percentages.
All in all it’s good news for the wedding business, which I hear many people moan about, but hey why shouldn’t people celebrate the best day in their life in the way that they want to. That is certainly much more achievable now than when even this Google data started being available.